If you have written a book and also maintain a web site or blog focused on the same topic as your book, you may have a match made in heaven. You can monetize all that traffic to your site or blog if you can entice some percentage of your visitors to purchase your book. You could send interested prospects to your Amazon sales page but I suggest you close the sale right there on your site.
I’ve been selling my eBooks from my web site: http://excelmasterseries.com/ and my blog: http://blog.excelmasterseries.com/ a lot longer than I’ve been selling eBooks with Amazon Kindle. It has been a profitable undertaking for me because eBook sales from my web site is my second largest cash flow stream behind Amazon combined sales (Kindle plus hardcopy print-on-demand units sold). The blog article written right before this one discusses the Pros and Cons of selling from you own web site using ClickBank for payment processing. This blog article discusses how to set up your web site and account with ClickBank so you can sell your eBooks directly to visitors on your site.
First of all, what is ClickBank?
ClickBank was founded in 1998 and is a secure online retail outlet for more than 50,000 digital products and 100,000 active affiliate marketers. ClickBank makes a sale somewhere in the world every three seconds, safely processing more than 35,000 digital transactions a day. They serve more than 200 countries, and are consistently ranked as one of the most highly-trafficked sites on the web. ClickBank is privately held with offices in Broomfield, Colorado and Boise, Idaho and is a subsidiary of Keynetics Inc.
For me, ClickBank is my payment processor.
Visitors who purchase an eBook from my web site will go through this purchase and payment process with ClickBank:
1. A site or blog visitor arrives on one of my product sales pages: http://excelmasterseries.com/ClickBank/Students/Student_Excel_Master.php
2. If the visitor clicks a purchase link on the above sales page, he or she would be directed to a ClickBank order form for the specific product Here is the ClickBank order form for the product in the sales page above: http://31.solvermark.pay.clickbank.net
3. When the visitor completes the order form, ClickBank processes the credit card or Paypal payment. As soon as the payment is approved, ClickBank redirects the visitor (now a customer!) back to the product download page on my web site. My product download page has links to download the eBook in three formats (.pdf, .epub, and .mobi) and links to download free e-readers for each format (Adobe Reader for .pdf, Adobe Digital Editions for .epub, and the mobipocket reader for .mobi). I also provide my book in the .lit format but I don’t count .lit as a valid format any more because Microsoft has discontinued servicing that format. The following four consecutive images below show what the download page for this product looks like:
There is really not much to setting your web site up with ClickBank to process payments for the sale of your digital downloadable products. After you have set up a vendor account with ClickBank and created your digital products, you are immediately ready to begin selling those products through ClickBank.
Setting up ClickBank to Perform Payment Processing For a Digital Product Involves Just the Few Following Steps:
1. On your web site, create a sales page and a download page for each product, similar to what is shown above.
2. Log into your ClickBank account
3. Go To Account Settings / My Products / Add New Product
4. Provide the name of the new product and a brief description. Finally, provide the URL of the sales page and download page (called the Thank You page by ClickBank).
That’s all there is to it. There are guidelines that must be followed when creating the sales and download pages. These guidelines can be found on the ClickBank site.
When a sale is made….
When a sales is made, ClickBank will immediately send an email to me with contact information for my new customer. I will then send the new customer a personalized thank-you email right away (nearly always that day). This has enabled me to start a number of deep relationships with my customers. It also goes a long way in reducing the number of refunds requested. In the two-and-a-half years I’ve been selling through ClickBank, I’ve only had a handful of refund requests and I believe the personal follow-up emails are a big part of that.
ClickBank charges 7.5% of each sale, plus $1. That’s a lot less than Amazon Kindle and Lightning Source charge. I gross 35% of the retail price of each Kindle eBook sold and about 30% of the retail price of a print-on-demand hardcopy sold from Amazon. Each eBook sold from my web site through ClickBank grosses me between 85% and 90% of my retail price.
ClickBank send out electronic payments three weeks after a sale is made. My payments have always been prompt and correct.
ClickBank is also one of the largest affiliate companies. You can drop your digital products into their affiliate network. I have not done so because I feel that my information products are not well-suited for sales through affiliates.
I’ve been using ClickBank for quite a while and I am a big fan of theirs. I especially like ClickBank’s ability to smoothly process payments from every corner of the world. I can’t recall every having had a problem with that aspect of ClickBank.
I like to use Paypal’s convenient invoicing system if I want to send an invoice through email for a service such as converting a book to epub format. For downloadable digital products however, ClickBank payment processing can’t be beat.